Category Archives: Events

20TH Batch of SCMS- Cochin all set to pass out with an international perspective of ‘Emerging Kerala’

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19th April 2013, Cochin: The Convocation Ceremony of the 20th Batch of SCMS-Cochin will be held with traditional grandeur, on the 26th of April 2013, between 10 AM and 1 PM. Graduating students of the foremost B-school in Kerala will be receiving their Post Graduate Diploma from Mr. Shibu Baby John, Minister for Labor and Rehabilitation, Government of Kerala, who will be the Chief Guest and deliver the Convocation Address. Shri Adrian Williams, Head – Human Resources, Thomas Cook (India), will be addressing the student managers as the Guest of Honour.

During their 2 years course at SCMS-Cochin, the 20th Batch has had the fortune of organising and being a part of several events of national and international stature; foremost being the ‘Emerging Kerala – Global Connect 2012’ summit held between 12-14 September 2012. This The mega-event, held at Hotel Le Meridien, Cochin, had the Prime Minister of India, Dr. Manmohan Singh and the Defence Minister, Shri A.K. Anthony addressing the global corporate and political fraternity, on why India perceives Kerala as the next big business hub, and the possibilities that Kerala offers. As a part of the organising body for this summit, students of the 20th Batch found the opportunity to interact with and hear to global thought leaders and businessmen.

“This batch has done exceedingly well on all counts,” observed Mr. Pramod P. Thevanoor, Director, SCMS Group of Institutions.“The placements have been more than satisfactory. Almost 50% of the batch will be joining the Banking, Financial Services, and Insurance sector. New managers groomed at SCMS-Cochin will also be joining the FMCG sector, Consulting firms, and IT & ITES sector. Interestingly, this year quite a few of our students are headed for Media and Entertainment companies, which is great considering this is the fastest growing space.”

 Showing remarkable resilience to the overall slowdown, SCMS-Cochin attracted more than 20 new companies to its campus this year. The regulars at the SCMS-Cochin campus included top companies like Deloitte, Coca Cola, Pepsi Co, HDFC Asset Management, ICICI Securities, Madura Fashion and Lifestyle, Hawkins, Berger Paints, Madras Cements, Kotak Mahindra, Asian Paints, ITC, Reliance Money, Malayala Manorama, South Indian Bank Limited etc. Those who have recruited for the first time include companies like HSIL, Future Generali Life Insurance, Muthoot FinCorp, ICICI Prudential, Spices Board, Decathlon Sports India, Medgenome Molecular Diagnostics etc.

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Posted by on April 25, 2013 in Events, News And Events, News Room


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Marshall brings an air of optimism to SCMS Institute Industry Interaction

paul_marshallPaul Marshall, CEO of The Association of Business Schools based in London, United Kingdom, surprised students and infused them with an air of optimism at a recent SCMS-Cochin Institute Industry Interaction session.

Marshall, who received his BA, MA and PhD from the University of Sussex, began his career as assistant planning officer at the university in 1997, assuming the post of assistant to the senior management group in 2001 and then becoming executive director of the 1994 Group of Universities in 2006.

He is currently a member of the BIS business schools taskforce and the board of EQUAL. Between 2009 and 2010 he chaired the national Creative and Media Diploma Development Partnership Higher Education Advisory Group and was a member of the Research Concordat Strategy and Executive Groups.

Viewed as highly articulate, confident, persuasive, able to motivate and communicate, Marshall is an experienced and innovative strategic planner with an expert knowledge of the education system in England.

He told his audience of SCMS students that he is confident about SCMS’ soaring even higher with its new school in London (SCMS is establishing a business school in London as part of it’s initiative to have a footprint in the global business management education sector. Dr. John Ryan, a highly accomplished academician, with several years of professional experience in academics and industry has been appointed as the Head of School.)

He said, “B-Schools help us understand the essence of real time business relations, which a book or Google cannot do,” noting their importance lies with their experienced staff and real time exposure.

Terming SCMS an “A” grade institute fulfilling all the essentials of a good B-School, he said there is great opportunity for international students in Britain and that should be optimally used for future progress.

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Posted by on March 20, 2013 in Events


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SCMS-Cochin organizes a corporate powered sequel to PANORAMA 2013

Stalwarts from the Retail industry provide valuable perspective at Panorama 2 to the passing out batch of SCMS-Cochin before they join the corporate world

Mr.Venu nair.While a sequel to Panorama 2013 – barely one month after the successful conclusion of the 2-day annual convention on Retail Marketing – may surprise many, those who understand SCMS-Cochin would realise the purpose. With a series of policy decisions and ensuing readjustment in the Retail Sector, SCMS-Cochin organised Panorama 2013 – Part 2, to ensure that when its passing out students step outside its walls, they are fully aware of the opportunities in what is being seen as the sector that will create the next million jobs.

Held on the 7th of March 2013, Panorama 2013- Part 2, was presided over by Professor K.J. Paulose, Dean of Academics, SCMS-Cochin. The focused session at SCMS-Cochin allowed the budding managers to interact with two well-known Retail strategists, in the form of Mr Venu Nair, MD, Marks & Spencer – the hip and happening apparel brand, part of Reliance India Ltd – and Mr. Naveen Philip, MD of Kuttukaran Popular Vehicle Services Ltd, one of the leading automobile retailers in Kerala.

After a brief introduction of the M&S brand’s entry into the Indian apparel industry with a 51 – 49 % partnership with Reliance India Ltd, Mr Venu Nair elaborated on the numerous hurdles faced initially. The purposed was to align the future managers from SCMS-Cochin on the likely problems that international retailing powerhouses would be facing while entering indian markets once FDI in multi-brand retailing is cleared – as well as the solutions of these problems. Mr. Nair reflected on the change in the M&S approach, based on the needs and wants of the Indian customer. He highlighted the use of IT systems in tracking, identifying and analysing customer preferences and stressed the reasons why he foresees a bright future for the company in India’s growing Retail sector.

Mr. Naveen Philip opened his session by breaking the myth of “Popular = Maruti. He elaborated on how many automobile manufacturers use the company’s services for marketing and distribution. He stressed the fact that automobile purchases are still a store-based operation, even though customers have an upper-hand nowadays with the plethora of information available online. Mr. Philip presented facts and figures to back his analysis that even if customer preferences are influenced by online appeals, in-store experience plays motivating and deciding factors.

The ensuing ‘brief’ Q&A session with the two experts, understandably, turned into a barrage of questions from the audience at SCMS-Cochin on the interpretation of various policies on retailing, what it implied for retailers of different products, and how different players in the retail sector were leveraging these changes.

“Both the industry professionals went out of their way to ensure that we had all our doubts and questions were taken care of,” observed Unnikrishnan from the 20th Batch of SCMS-Cochin.“The advantage was that after Panorama-1, we had a break of nearly a month to read, discuss within ourselves and generally think things through. That’s why the hour and a half session on changing trends in the field of Retailing, was far more lively and interactive. It was indeed a fitting sequel and grand closing to Panorama 2013.”

The gesture of organising a Part 2 to Panorama 2013 underscored the reason why SCMS-Cochin has such a deep connect with the youth. Clearly, the management of SCMS-Cochin sees this as an ‘Opportunity Sector’ and is therefore going the extra mile to expose its management students to Retail. Irrespective of the industry that students are being placed in, the think-tank of SCMS-Cochin clearly feels that Retail sector will see the maximum growth in the near future, with numerous players all set to enter the Indian space.

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Posted by on March 20, 2013 in Events, News And Events


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The SCMS Marketing wizard was discovered by ‘Quintessence’

marketing wizardThe Marketing quiz conducted by Quintessence, the Marketing Grid of SCMS-Cochin, showcased the knowledge and talents of the students of PGDM Batch 20. The quiz, hosted as the Grand Finale to the last chapter of the Quintessence sessions for Batch 20, was met with wide appreciation and applause.

The session was hosted by three talented and charismatic quizmasters, Mr. Sairam Ravisanker of the Retail batch, Mr. Mohit Mohan of the Systems & Operations batch and Mr. Suraj Antony of the Retail batch of PGDM 20. Four teams from each of the specialisations – Finance, Human Resource, Systems & Operations, and Banking & Insurance took part. The Retail batch hosted the event, thereby forfeiting the chance to participate. The rounds were full of fun-filled yet intriguing brain-teasers, each round having a mix of visual, verbal and video-based questions.

The rounds progressed rapidly, with the cheering crowds making a noise for the team they supported. The faculty played a special role by being part of the final round and each teacher displayed his/her acting talent, which finally led to questions from the world of films. In the end, when the dust settled, the Finance team walked off as the winner. Much to the surprise of competing teams, consolation prizes were awarded to all the participants.

The event was colourful and exciting and was able to keep the entire audience engaged. With all its fun and extravaganza, it was indeed a grand finale to the marketing grid sessions – and truly the ‘Quintessence’ of Marketing.

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Posted by on March 19, 2013 in Events


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PANORAMA 2013 – THE ANNUAL MANAGEMENT MEET AT SCMS-COCHIN Gearing up for FDI in the retail sector – the industry that will create the ‘next million jobs’

DesignPanorama 2013, the hi-tech annual management meet held at SCMS-Cochin, witnessed the participation of prominent business leaders, entrepreneurs and top executives from various sectors. Held on the 8th and 9th of February this year, Panorama 2013 discussed the nuances of ‘The Retailing Surge – Redefining Indian Markets’.

The Speakers were carefully drawn from almost the entire spectrum of Public and Private enterprise. Day 1 of Panorama 2013 saw speakers as diverse as Mr. Biju Dominic (Consultant, Finalmile Consulting), Mr.Rulin Thomas (GM, Sales and Marketing, Taj Hotels, Resorts and Palaces) and Mr. Harikrishna R. Nair (Chairman, The Cashew Export Promotion Council of India). Day 2 witnessed sessions by representatives of industries in which retailing plays a crucial role. Some of the speakers on this day were Mr. D. Sampath (General Manager & National Head, Retail Business, Federal Bank Limited), Mr. Shibu Philips (Business Head, Lulu shopping mall) and Mr. Alexy Ninan (GM – Business Excellence, ITC India Ltd.).

“With time, banks have become financial supermarkets,” observed Mr. Sampath (General Manager & National Head, Retail Business, Federal Bank Limited), while describing how changes in consumer patterns have forced banks to use innovative technology for retailing. “Online trading of stocks, wealth management security trading, etc., are all features of these supermarkets. Increasing consumerism has led to complete change – and immense growth – in retail banking. Banks that have failed to adopt new strategies in providing services are down and out.”

In his turn, Mr. Shibu Philips, the Business Head of one of Asia’s largest shopping Malls, spoke in great detail about how the mall culture has changed traditional retailing sectors, and in so doing has had to undergo major transformations. Right from the details of how a mall operates, to the problems the mall management faces – from employee retention to government pressures – Mr. Shibu left out nothing. Mr. Shibu’s speech was a study of the Indian consumer today, and how a master planner organises his business around this new-age consumer.

The concluding session of Panorama 2013 was an interaction with the charismatic young General Manager – Business Excellence at ITC, Mr.Alexy Ninan. Mr. Ninan, with the practised suavity of an impressive boardroom young gun, bombarded the budding managers of SCMS-Cochin with a series of top-notch ad campaigns from the stables of McDonalds, Chanel, Nike and Apple. Without going into long-drawn explanations, Mr. Ninan quickly turned his session into a two-way dialogue with the audience at SCMS-Cochin.

“What is the similarity in all these brands?” he asked them, ultimately drawing out the answer – the element of trust that their customers have in them.

“Brands are built to deliver customer value. At the end of the day, the customer needs a quarter- inch hole, and not the quarter-inch drill. As marketers, we should remember to provide solutions to our customers. Brands must have this quality and deliver it with honest consistency.”

Mr. Ninan enriched his interaction with cases ranging from Novelty to a Bose showroom, to ITC product launch strategies. He specifically dwelt on ITC’s strategy for the launch of Fiama Di Wills, 10 years ago; the idea was to provide a crystal clear solution for volume control and hair fall to its customers.

Panorama 2013 was a testament to the reason why SCMS-Cochin has such a deep connect with youth. The entire management of SCMS is geared to look at the industries that are likely to see maximum growth in the near future. With the FDI in Single Brand Retail opening up, a lot of new players will shortly be entering the Indian space. Clearly, the management of SCMS-Cochin sees this as an ‘Opportunity Sector’ and is therefore going the extra mile to expose its management students to Retail.

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Posted by on February 21, 2013 in Events


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SCMS students urged to leap into entrepreneurship

IMG_8688Entrepreneurship was on the agenda at the SCMS Industry Interface Interaction session on the 30th of January, 2013. George Varghese, Knowledge Partner, Small Industries Development Bank of India (SIDBI), Kochi, addressed the gathering, speaking on entrepreneurship as an option to a normal management career.

Varghese cited examples from real life and pointed to famous leaders from various industries, outlining their success stories to inspire and motivate the students. An excellent and enthusiastic speaker, he captured the students’ attention as he outlined the pleasures and pitfalls of entrepreneurship. In the end, Varghese urged students to take the leap into entrepreneurship saying, “Despite the risks involved, there is no better satisfaction than a career you’ve created yourself.”

IMG_8685After his presentation came the interaction, with students getting a chance to question him on various aspects of an entrepreneurial life. As student Chithra Eapen said, “He had our attention captured with the tiny tit-bits of information and stories, and time simply flew.” “I’m really glad I came,” remarked Chtira. “I know entrepreneurship can be risky, but after hearing Mr. Varghese speak, I’m beginning to think that the satisfaction you get will be worth the risk.”

“Someone once said that‘entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t’,” said another student after attending the talk.“After listening to Mr. Varghese, I think that’s true – you’ll work harder when you work for yourself and the rewards will be much greater when you succeed.”

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Posted by on February 16, 2013 in Events


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“‘Parivathana’ enriched our lives and gave us the extra edge to become complete managers.” : Chitra Mary Eapen, PGDM student, SCMS-COCHIN

When ‘Parivarthana’—an initiative by SCMS-Cochin to usher in change among school students—was in its early stages, the word in the grapevine was that it involved issues like cleaning the streets of Kochi, to blood and organ donation drives. Finally, it was announced that the topic for ‘Parivarthana’ in year 2012 was ‘Road Safety’.  Spreading awareness about that topic seemed like a breeze – or so we thought, till the practice and review sessions followed.

To talk about road safety to smart new-age schoolchildren, we realised we needed to have some serious knowledge about the road rules ourselves. This prompted us to practise for hours after classes and on weekends, improvising and cementing our steps and sounds to perfection.

The programme schedule line-up started with a rhythmic prayer chant, followed by a skit that had Indian mythological characters, Lord Yamraj and Chithragupt in it, besides a reality game-show with a memorable character called Sumesh Boby.  Finally, it ended with a catchy song and dance routine that had the lyrics going through our heads throughout the day. Many practise sessions later, we came to the conclusion that an artist’s life is not an easy one, because learning dialogues, dancing and simply smiling for the duration of the act gave us quite a few aches and pains. D-day finally dawned, and we were assigned the first two schools where we were to present the programme. The first school we had to go to had a nice fancy-sounding name, promising us a crowd of highly elite and sophisticated children. But as we entered the auditorium, a giant hall with no proper audio system, we were asked to perform in Malayalam to a crowd of 300 children of all shapes and sizes, shouting and yelling with zeal.

With a prayer on our lips, we were ready for combat and the show began with full-fledged energy and enthusiasm, giving us an experience of a lifetime, being with kids who loved us. Every voice modulation and even the slightest action was carefully watched and understood, and the show went on with high energy.

The next few days passed the same way, generating energy-filled performances to crowds of up to 1,500 children aged between 6 and 17. We performed in all sorts of venues – from open air courtyards to air conditioned halls – but all with the same amount of enthusiasm and pizzazz. At the end of the three days of ‘Parivarthana’, we were all exhausted, but happy. The entire experience could be summed in one word – Enriching. The duration of the programme was one month with each team getting 3 days atleast to perform, covering 6-9 schools during that period. The team visited 101 schools in and around the city interacting with more than 32,000 students.

‘Parivarthana’ enriched our lives to the point where we enjoyed ourselves and at the same time felt a flash of pride at the work we had done. From being pushed to perform to our best, managing energetic crowds of children and working under less than favourable conditions, ‘Parivarthana’ made each of us go the extra mile to becoming the complete manager.

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Posted by on November 20, 2012 in Events


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