A REPORT ON THE INAUGURATION
The Marketing Forum “Quintessence- The Marketing Grid” for the year 2016-17 was inaugurated by Dr. Darlie Koshy, DG & CEO, ATDC & IAM. The function was blessed by the esteemed presence of C. B. George, former GM of RBI, Dr. Ms. Filomina P. George, Director, SCMS School of Business and Prof. K. J. Paulose, Dean, SCMS School of Business. Second year PGDM student, Sudhi Kunhikannan familiarized the students about the aim of the forum. The forum is planning for various activities in this academic year like brand launch games, business quiz etc.
The inauguration was followed by a session with Dr. Darlie Koshy on “Marketing in Digital Age”. The students got the opportunity to know more about digitising and monetising. He cited various examples of everyday use as that of a backpack and its advancement in the business scenario. Dr. Koshy revealed how technology is getting disrupted. He also envisioned the coming of drones that would replace humans in certain fields like delivering of products.
Dr. Koshy interacted by asking the students to identify the eminent entrepreneurs of recent times. The students inquisitively answered him. Dr. Koshy proposed the key words for moving forward, that is, Inspiration, Innovation and Incubation. The students were wised up on E-retailing and digital convergence. He also familiarized the audience about the Zarafication of Fashion and how fashion is delivered like pizza at one’s doorstep.
Dr. Darlie Koshy concluded his session by inspiring the audience through his words, “If you conquer your fear or failure, you are halfway to become an entrepreneur”. C. B. George also addressed the gathering and enlightened the students. He expressed his thoughts regarding the session in the economic perspective. He urged the students to inculcate a positive attitude especially in the marketing field. The students got a great opportunity to learn more about marketing in digital age. The students are waiting for more such dynamic and valuable sessions.