What brewed at SCMS Cochin that led Danish to the amazing Coffee Day Placement?

04 Feb

Danish Xavier is on caffeine high. After two years of incessant hard work at SCMS Cochin School of Business have culminated in his placement with Coffee Day Beverages as a Management Trainee in Sales. “Every day at the institute has been about preparing us towards being industry ready. Now I feel very well prepared for the corporate world.”


Here’s Danish’s story of scaling new heights in a short span of two years.

The finishing touches

Danish is of the opinion that SCMS Cochin is the perfect finishing school for management aspirants. “Everything I had learned here in two years, including the basic concepts, I got to express them during the interview. There were mock group discussions held, and aptitude training given to us. The PDPs, the IMPLPs, the Institute industry Interaction (III) sessions gave me all the confidence I needed for the interview,” he says.

At one point during the interview, Danish had to defend his statement, which he did without batting an eyelid. He thinks the fact that he didn’t back off, made an impact on the interviewers. And his reward for the performance is a placement in a B2B role. “I would be required to meet clients’ set proposals, manage clients in a particular area and increase the sales of Coffee Day Brewing Machines. I am up to the challenge because I have been groomed as an all rounded professional,” he says confidently.

The strong foundation

The small town, electronics engineering graduate had corporate dreams. He realized early on that PGDM had an edge over MBA because of the industry focused, frequently updated curriculum. Joining the best PGDM program at the top school in his state was an easy decision. “The syllabus they are teaching at SCMS Cochin has been designed to match real industry needs. There is something important you are learning practically every day,” he adds.

Danish talks about the contribution of his faculty members, who were available to clear their doubts any time of the day. They also implemented interesting teaching methods that boosted classroom engagement, according to him. That’s how the platform for future managers is created at the B School.

SIP – the challenges, the final project leading to final placement

Danish agrees that one of the important aspects of learning at the institute is the focus on2 practical, hands on learning experience. And it’s epitomized by the SIP program that gives students a taste of real world corporate life. “My SIP was with Manju Garments, Perumbavoor. While everyone was busy choosing big brands for their SIP, I chose a smaller brand. I wanted to learn and that’s something I did indeed. Being a small company, they hadn’t optimized their digital means. I, along with my other colleague from SCMS helped them getting things digitalized- from salary to recording documents. My interviewers took a lot of interest in my SIP project and it tilted the balance for me,” he adds thoughtfully.

He finally urges his juniors at the institute to make the most of various opportunities SCMS Cochin provides them with. After all, he himself went through the different stages of the learning process and has come out as a professional with true potential.

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Posted by on February 4, 2016 in Placements, Student Life


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