-Water Conservation likely to be the focus of the month-long student campaign
-200+ students of SCMS-Cochin School of Business plan an ambitious campaign to reach out to 500+ schools through street plays and LIVE demonstrations on how to conserve and recycle water.
Cochin, 24th November, 2015. SCMS-Cochin School of Business has declared the 24th November, 2015 as the launch date for its annual CSR initiative – Parivarthana. This month-long initiative conducted every year by students of SCMS-Cochin School of Business is credited with introducing school children to numerous social issues. Parivarthana 2015 is likely to educate young schoolchildren on the topic of water conservation.
“There has been an intense build-up to the event,” says Dr. Filomina P. George, Director, SCMS Cochin School of Business, confirming the launch dates. “Students have pitched their ideas and different ways of presenting the topic to the schoolchildren. The best of the ideas are put together in a script. This is how Parivarthana is conducted. The script and practice sessions are now in the fine-tuning stage. Every day we are building more value in the demonstration that will be given to the school children. The idea is to ensure that these kids, who are the future leaders of tomorrow, are not just equipped with the relevant knowledge, but are hands-on when it comes to various efforts to preserve water and understand its value in the first place. A lot of research and hard work have gone into the preparation for Parivarthana 2015.”
Over the years, Parivarthana has turned into a unique social responsibility initiative of the SCMS Group of Institutions. Its objective is to empower school children and adolescents to face some of the social challenges of modern society. It is an annual program in which students from SCMS institutions visit the schools in and around Ernakulam and interact with other students with the purpose of educating them on how to understand and deal with important social issues of the time. The ultimate goal is to give children the knowledge they need to prepare a better future for themselves. Different themes like drug abuse, AIDS, ‘Police are friends’, and Traffic Rules were covered in the last few years.
As per traditions, the on the launch date of Parivarthana 2015, i.e. 24th November, scripts would be handed over for the streetplay to the core Parivarthana team members. This will be followed by a performance of the street play by the core team. The audience of the school will thereafter be engaged through an open quiz, followed by a group action song. The inaugural session of Parivarthana 2015 will conclude with the administering of an oath encapsulating the spirit of the initiative.
Parivarthana has a fixed administrative setup. The entire task force of 200-plus student volunteers has been reorganised into about 6 to 7 batches – 3 to 4 each from the PGDM and MBA streams. Each batch has been further sub-divided into 3 groups of 12-13 students each. Starting on the 24th of November 2015, every day 2 groups from a batch will be sent to 2 schools each; thus addressing 24 schools on a daily basis. Every group will spend one hour in both their allocated schools.