Monthly Archives: December 2014

SCMS Marketing Colloquium presents Panorama 2014

“ Digital Advertising is the Future ”

India is a marketers’ delight but it is also a marketers’ nightmare. Meeting the needs and wants for products and services from a billion plus mostly young Indians in a liberalized economy is a challenging proposition because of the country’s sheer diversity and heterogeneity. Advertising in these cluttered atmospherics is replete with opportunities and challenges. Emerging trends in the advertising world seem to indicate that one significantly promising way ahead is to travel the road of digitalization. Technology is becoming global. It is almost everywhere, often invisible, and becoming more natural to use every day.

Currently, on a global perspective, about 20 per cent of the advertising activity has been transformed to digital advertising – winning and retaining more and more digital customers. In India currently the digital advertising is only around 8 percent of the total spent. Axiomatically the country will have to move in the digital direction, as the advertising has to now offer “more for less, faster and cheaper”.

Digitalization has been impacting creativity in advertising. Big data is credited to fuel innovation, creativity, and drive growth. There are tremendous opportunities for the industry to open doors to so many different experiences. Digitalization has become the catalyst for the industry, the present challenge for advertisers is to take advantage and reshape the industry.

Panorama 2014 will assemble captains of Indian Business and eminent experts from Indian Advertising industry for a meaningful and thoughtful dialogue on exploring and discussing the opportunities and challenges that currently confront the business communication arena.

The one-day seminar on December 12, 2014 will focus on the theme “Digital Advertising is the Future.” There would be two business sessions each in the morning and afternoon and would be watched by the postgraduate business students of SCMS. The occasion would provide the students a rare opportunity to listen to and interact with the stalwarts in different fields of advertising and business management.

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Posted by on December 12, 2014 in News And Events


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SCMS Cochin School of Business opens admissions for its 2015- 2017 full-time PGDM programs

SCMS Cochin School of Business has opened the admissions process for its PGDM 2015-17 batch. This leading B school of Kerala offers five full-time PGDM programs, and management hopefuls can apply to the institute with the hopes of building a foundation for achieving their career goals.

After all, the PGDM programs offered by the institute are highly regarded, as their focus is on providing students with an education that prepares them with the necessary skills for a career in an evolving industry.  The institute puts its students through academic rigour and encourages overall personal growth in order to mould tomorrow’s leaders.

SCMS Cochin School of Business is ranked in the top 30 business schools in the country and that’s partly because of the different initiatives it has created for student development. In fact, it was one of the first B Schools in the country that established academic tie-ups with foreign universities for teaching, curriculum, and faculty and student exchange. It is one of the many benefits for students at the institute. SCMS Cochin is also the recipient of the ISO certification for Quality Management Teaching System and has won several accolades, including International Accreditation from ACBSP, United States. The institute’s reputation speaks for itself – as a result, it continues to draw industry experts to campus and encourages organizations to give students the opportunity to participate in events and programs throughout the year. Through Industry Institute Interface sessions, which have drawn big names every year, the institute offers students dynamic opportunities for learning.

The results show and are reflected through the institute’s consistent placement record. The placement season for the year 2013 saw over 50 organizations from IT, Banking, manufacturing and other sectors making their presence felt on the campus. The average compensation package was in the range of Rs. 5 lakhs. SCMS Cochin School of Business seems to have gone one better in the latest placement season with big names like Mahindra Finance, KPMG, Reliance, Whirlpool, Tata Consultancy Services and many more coming to the institute as recruiters.

According to Dr. Filomina George, Director, SCMS Cochin School of Business, the value of an education at SCMS Cochin is the “Increased level of student involvement in learning and management processes, carefully selected activities, frequent industry interaction, better opportunities for Global exposure and student exchange programmes.” All of this make the PGDM at the institute stand out while providing students with a cutting edge advantage in their future careers.

Future management hopefuls can make themselves industry-ready by applying for the full-time PGDM programs offered by SCMS Cochin School of Business. Graduates from any discipline from a recognised university with aggregate 50% marks can apply for the program. Those who are appearing for their final year examination can also apply given they meet the required criteria with their results.

A score of 50% or above in MAT by AIMA, ATMA by AIMS, XAT by XLRI and CAT by IIMs, is the minimum eligibility for admission. Selected students will be put through Group Discussion and a Personal Interview before the final admissions. Interested candidates can download the form or apply online at

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Posted by on December 12, 2014 in News And Events


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