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Monthly Archives: December 2013

SCMS Marketing Colloquium’s inaugural day was a confluence of industry stalwarts from all across sectors

The SCMS-Cochin School of Business’ prestigious SCMS Marketing Colloquium began on December 6, 2013 in a rousing fashion, drawing students, researchers, and industry experts to the two-day event. The annual colloquium, this year entitled the International Conference on Building Customer Trust, has been highly anticipated all year. If the inaugural day kick-off was any indication, this year’s event promises to be especially memorable.

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The SCMS-Cochin School of Business’ prestigious SCMS Marketing Colloquium began on December 6, 2013 in a rousing fashion, drawing students, researchers, and industry experts to the two-day event. The annual colloquium, this year entitled the International Conference on Building Customer Trust, has been highly anticipated all year. If the inaugural day kick-off was any indication, this year’s event promises to be especially memorable.

Beginning the colloquium’s inaugural session was Dr. Padmakumar Nair, Academic Director of the Leadership Center for the University of Texas – Dallas School of Management. He started the session in a grand fashion, immediately creating an open climate for both students and faculty to facilitate discourse on his topic on how to build customer trust. Focusing on sustainable trust, transactions of cost, and the tragedy of theories, Dr. Nair had this to say concerning trust: “Trust is something that happens only through experience.”

Dr. Nair went on to explain his definition of trust as being the expectation of any person from the action of another person that, in turn, affects the choice of the former person. He further extrapolated about various cases of trust deficit and mentioned India as being one of the major trust deficit countries due to the increasing number of immigrants. He also pointed out that business schools do not teach about the failure of theories, instead training to make decisions scientifically rather than statistically.

After receiving a warm reception, Dr. Nair was follow by the event’s second speaker, Mr. Vijay Vijayasankar, Global Vice President of SAP Big Data Division of Phoenix, Arizona. Taking up where Dr. Nair left off, Mr. Vijayasankar also talked about the importance of failure in the learning process. As Mr. Vijayasankar stated: “Business schools do not teach how to fail, but this is necessary for students, especially teaching the attitude of failing quickly and failing responsibly. To fail responsibly, integrity is required, because decisions should not be made based on whether others or looking or not.”

In keeping with the theme of the colloquium, Mr. Vijayasankar established quickly that you need to always do right by the customer and to think of the long-term prospects of turning customers into clients rather than keeping the customers simply as customers. Mr. Vijayasankar also stressed the importance of mentors, technology, and localization to better succeed in business education.

Speaker 3 of the inaugural event was Mr. Thomas De Lizaso, Regional Manager of Decathlon India, Ltd., out of Bangalore. Mr. De Lizaso spoke at length about how his company, Decathlon, placed importance on the role of customer satisfaction and the tools they used to ensure this concept. This includes the role of customer feedback and other tools to measure customer satisfaction. He also placed emphasis on how to read customers and how to build long-term customer loyalty.

As the first day came to a close, Mr. Vijayasankar was particularly impressed by what he had found at SCMS: “SCMS was excellent. I especially liked the way I was received and presented. I was overwhelmed by the staff and student participation. I would like to thank everyone here.”

Given the reception to the first day of the SCMS Marketing Colloquium, it is a sentiment shared by all. Students gained immensely from the exposure and the inaugural session was a clear indicator to the success of the following business sessions of the Colloquium, spread across two full days.

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Posted by on December 11, 2013 in News And Events

 

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Admissions for the 2014-16 batch of SCMS Cochin school of business now open

SCMS Cochin School of Business has announced its admissions open for the class of 2014 – 16. Thus, the doors of the prestigious school will be thrown open once again to management aspirants from all over the country. The school offers five full time PGDM programmes that have been specially designed to meet the individual needs and aspirations of students. Now hopeful candidates get a chance to take the first step on the ladder of success by applying for one of the programmes best suited to their needs.

SCMS is leaving no stone unturned to make the admission process simple and convenient for aspirants. Prof. Filomina George, Chairperson Admissions, throws light on the new developments this year as she says, “Students can apply online or download the form and send it off by regular mail or courier. Forms can also be collected from the reception counter at the campus. There are multiple centres for GDPI selection – the Cochin campus and Kolkata – for the benefit of aspirants as well.” Besides the traditional DD payments, the school will also accept payments via Debit and Credit cards, and remittance through RTGS this year.

Over the years SCMS Cochin has been introducing well rounded academic practices that seem to be a hit with the students at the school. They go a long way in shaping good managers of tomorrow and offering students opportunities that help them learn from the best. For example, earlier this year the school signed an MoU with Decathlon SAS, a France based sports manufacturing company. The global giant is in the process of opening a massive sports retail outlet in Kalamassery, Kochi and an initiative like this can only be beneficial to students and future managers coming out of the school.

SCMS Cochin has also been facilitating international student exchange programmes. Students from the school get an opportunity to interact with their contemporaries from different parts of the world and share experiences, which makes a big difference to their overall growth. Given these initiatives carried out by the school, which are getting their share of publicity, it is only natural that aspiring students make a beeline for admissions as soon as they open.

The school has its own qualification procedure for admissions that will be followed this year too. Aspirants can take any of the National Level tests and the minimum score required is 50%. Graduates from any discipline with a 50% score or more, final year students hopeful of meeting the requisite criteria and those with relevant experience (they are also offered scholarships) can apply for seats at the school.

However, SCMS Cochin is also one of the schools that look beyond entrance scores when selecting its students. Emphasis is laid on attitude and willingness to learn too, as Prof. George explains. “We understand that students come from varied social, ethnic and academic backgrounds. Some of them might not have been from the best social, financial or academic set-ups. But their aspiration and willingness to learn is taken into consideration. They need special handholding so that they can be mentored through the programme.”

The school is also keen on teaching students a lot more than management concepts that they can use in their professional careers. In a bid to create future leaders and well rounded personalities, it has several initiatives in place to help students get the best learning experience. These are just some of the reasons why graduates from the school are known to be extremely industry savvy and have an entrepreneurial bent of mind.

Some of the celebrated names in the rich alumni list of the school include Estes Joes, entrepreneur of Jos Wood Arts, and Ms. Benazir Mukherjee, who started MoodSwings Jewelry and specialises in unique handmade pieces. Abraham Alapatt, another alumnus, is Head of Marketing at Thomas Cook (India) now, while Avinash Singh Bhambra, Manager HR with Zuari Agro Chemicals, has himself conducted training sessions in 21 states of the country.

The list is endless and these alumni have gone on to become glorious ambassadors for SCMS Cochin. As the admission process commences many more will hope to add their names to the list.

To read more, check: http://scms.edu.in/adm-how-to-apply.html

 
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Posted by on December 4, 2013 in News And Events

 

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