Monthly Archives: November 2013

SCMS Cochin alumnus Shisir Jena launches Art Godaam and turns business into an art form

shisirFor Shisir Jena, an SCMS Cochin alumnus of the batch of 2008, the year 2013 started with a bang. On the 1st of January, he started his ambitious venture, Art Godaam. According to Shisir, it stemmed from his love for arts and craft, and the need to find a viable market place for talented artists all over the country. More over being born in a family full of artists and being trained in Pattachitra (traditional paintings of Orissa) from Guru Kalamani Rabindranath Sahoo, a well know Pattachitra artist of Odisha, Shisir could not say “no” to his heart calling. Clearly, here is a business venture that has its heart in the right place and it has taken great strides already in the short time since its inception.

Talking about the start-up, Shisir says, “I was always interested in arts and craft. My brother and I would keep collecting these items for our home and also keep designing and recreating things. I would come across many artists who would have fantastic creations, but didn’t have the right market place for them. Hence I decided to create a market place to help promote and develop art.” And that’s how Art Godaam, with its catchy name, was formed. “Our house literally looked like a godaam with everything we had collected, so we chose the name for our venture,” he explains with a chuckle.


Although the life of an entrepreneur seems to have come naturally to Shisir, he claims that it was never on the agenda. After finishing his studies at SCMS Cochin, he bagged a campus placement with the reputed ICICI Prudential Life Insurance in Mumbai. But within a year, he realized that it wasn’t his true calling. Over time, Shisir moved back home to Bhubaneshwar, where he started a joint venture; wealth index financial services. Only now does he believe that he has finally found his goal with Art Godaam.

Talking about his journey as an entrepreneur, today Shisir says philosophically, “Things have to take their own course. I always believed in working at the grass-root level, and understanding the process associated with every aspect of the business before taking the plunge.”

The smart and rooted attitude seems to have worked for Shisir as he finds himself on stable ground with his company today. However, he is quick to point out that the platform for him was laid out at SCMS Cochin. “A professional course like the PGDM gives you all the strength you need to pursue your dreams. Once you are equipped with the knowledge and technology, you can execute your ideas to perfection,” he elaborates.


Shisir then rattles off the major take-aways from his time at SCMS that have shaped him today: “Discipline, time management, the behavioural aspect of interacting with people, aiming and achieving, and the importance of hard work and persistence in order to excel.” Shisir’s entrepreneurial skills were honed and built around these qualities, and that has resulted in a venture like Art Godaam.

Talking about his brain-child, this CSAC State Award winner-entrepreneur come artist says, “We are working with various artists in Odisha to develop some amazing products. ‘Use of art in our daily life’ is our motto and we create products from home decor to lifestyle accessories. We aim to sell products in exhibitions and online, promoting amongst people the habit of using hand-made products.” Art Godaam also conducts workshops in schools, colleges and private halls to promote traditional art forms that are almost getting extinct today. “The idea is to help craftspeople find their identity through these workshops,” says Shisir.

While it’s easy to find professionals who settle down in their cushy jobs, it’s rare to find job makers like Shisir who make a difference to the lives of many. But the man himself plays it down by saying, “I am just a part of the cycle.” He also acknowledges the importance of ethical, community-oriented, leadership programmes at SCMS when he says, “They gave me the confidence to become an entrepreneur. The faculty, learning culture and different initiatives started by SCMS have all contributed to what I am doing today.” And what he is doing today is definitely noteworthy and should make his institute proud.

Leave a comment

Posted by on November 28, 2013 in Uncategorized


The entrepreneur of Jos Wood Arts talks about his journey towards establishing a profitable business house

Estes JosAt some point of time, you must have come across the famous proverb, ‘A journey of thousand miles begins with a single step’. Well, these words came true in the life of Estes Joes, an alumnus of SCMS Cochin School of Business and the entrepreneur of Jos Wood Arts. Today, Estes has achieved success and prosperity as a business professional.

Jos Wood Arts is an established business house that has been running for over four decades and has achieved global reputation in the field of furniture. It was started by Estes Joes’s father with the intention to manufacture high quality furniture at a reasonable price. Today, Estes has taken over the responsibility to look after it, and currently, they deal in furniture meant for hotels and apartments.

Estes Joes attributes a lot of his success to his education which he obtained from his business school- SCMS Cochin. Belonging to the very first batch of Post Graduate Diploma in Business Administration (PGDBA 1), Estes is of course attached to his school in a very special way.  He believes that among the many advantages he got while studying at SCMS Cochin, acquiring new ideas and suggestions from different people gave him the primary edge. In fact, Estes clearly states that his colleagues played a key role in making him identify diverse approaches to business.

Besides, Estes thinks that his management lessons helped him gain knowledge on what changes do modern-day customers want and what ways should customers be dealt with. “If you are in a college like SCMS, you get different views from different people because their way of thinking is different and of course, way of doing business varies from place to place.” Needless to say, SCMS Cochin’s classrooms have students coming from every corner of the country, making it a very endearing experience to study in the school.

For aspiring entrepreneurs, Estes has a word or two to share. He thinks that it takes around 3 to 4 years for working business professionals to learn the business fundamentals while working with an organisation and thereafter they are ready to take the big leap- commence their own ventures. One prominent example is Estes himself who is now busy working for the hotel industry and has already managed to complete 60 to 80 hotel projects.

True is the fact that the correct combination of theoretical knowledge and hands-on experiences is crucial in making successful entrepreneurs. Estes is a clear example for it. As he puts it- “Exposure is essential because just learning the basics of management doesn’t mean you will do well. Students should have experience also in their hand before they put their step forward to get their dreams realised…”

Leave a comment

Posted by on November 12, 2013 in Alumni


Tags: , , ,

“SCMS helped me compete with the best, nationally and internationally” says alumnus Avinash Singh Bhambra

AvinashHe has conducted training sessions in 21 states of India and he attributes this ability to deal with cultural diversity to his alma mater, SCMS Cochin School of Business. “The diversity in SCMS helped me a lot in developing and practicing good interpersonal behavioral skills. As a result, I have been able to train across the length and breadth of India”, says Avinash Singh Bhambra, who is working as Manager HR with Zuari Agro Chemicals, based at Goa. He belongs to one the earliest batches of SCMS and has made a successful, although challenging, journey working with several industries.

Avinash joined Pidilite Industries in the Sales division through Campus placement. He has also worked with an NGO in Andaman & Nicobar Islands post the devastating 2005 tsunami. He was in charge of the education improvement programme for the team. Then he moved to New Delhi and was heading the training wing of an organisation called Globarena Technologies. In 2007, he shifted base to Goa, heading an education project for the Government of Goa through the NGO, BJS. He was part of a five-member committee to improve education across Goa through quality training at all levels of the education machinery. Next, he joined Andrew Telecom (now CommScope), a fortune 1000 company, as theirTraining & Development manager for India and the APAC region. His next assignment was with Vodafone, based at Ranchi, as their Learning Lead, until he joined Zuari Agro Chemicals as Plant HR.

He credits SCMS for shaping his professional life and says, “I was blessed to have some great teachers, along with the visiting faculty, who played a very important role in helping us understand the practical situations in industries. Professor Balasubramaniam and Professor Ignatius, especially, were very inspiring.” Avinash believes that industry and academics should have cohesiveness to complement each other; industry should help institutes design the curriculum and also help with training. On their part, institutes should incorporate the changing trends in industry in their syllabus. This synergy, he thinks, always created the quality management education that SCMS stands for.

In the face of the volatile economic conditions today, Avinash advises the aspiring management students to build a strong skill base and not chase after money alone. He says, “Today, the most important thing to do is grow personally and professionally and keep learning new things. The 21st century is the era of Data and Information -the more you know, the stronger the professional edge you have.” Avinash has kept in touch with his batch-mates through social media as well as his college, and feels glad about his decision to join SCMS all those years ago.

1 Comment

Posted by on November 12, 2013 in Alumni


Tags: , , , ,