An alumna of Batch 18 (2009-11) of SCMS-Cochin, Kakoli started her career with Genpact and had a stint of 18 months there. Having recently made the switch to Blue Ocean Market Intelligence – the company that handles the primary and secondary research for one of its primary client that is Microsoft- she expects to inculcate more knowledge and expertise in this field.
“The learning and exposure that we received at SCMS-Cochin was immense. My professional journey has been smooth so far because I am in a field that interests me. But one of the reasons why I have been able to do well is a clear-cut understanding of SPSS (Statistical Package for the Social Sciences). It is a part of the SCMS-Cochin curriculum. It is something which is extensively needed in my current job to synthesize the data based on various analysis and then present them to the clients.”
Kakoli’s job demands constant client interaction and executing customised research studies for clients. This involves everything from assistance in developing proposals, to coordinating with DP team for data tabulation and with analysis team for data analysis needs, down to creation of PowerPoint reports that includes data populated in the form of charts, graphs. But most importantly, her clients like Microsoft also require insights to substantiate and add value to these facts and figures. Defined by colleagues as “Inquisitive, compassionate, methodical, and cheerful”, Kakoli’s typical day at her workplace is an interesting mix of work and fun with colleagues and seniors. Ofcourse, there are days when slogging is inevitable, to maintain client delivery ‘on time and accurate’. It is on such slog days that her tenure at SCMS-Cochin helps her the most.
“At SCMS-Cochin, we learnt to work under immense pressure and deliver the best. I still recall the mad rush to meet the 9:15am deadline for submission of given assignments. Ofcourse now it all seems like we actually had a lot of fun even during those strenuous times. We were a big batch; 250 students from every possible field, state, and culture across India, and some from abroad as well. The competition within SCMS-Cochin was fierce, but that’s why, not only have most of us survived the tough economic scenario, but have actually thrived. The PDP (Personality Development Program) was just awesome. It was an icebreaking session that helped our batch gel beautifully. The OBT (Outbound Training) again, was a well-organized episode. It made us understand the real meaning of teamwork, which is a must in today’s corporate world”
Kakoli Choudhury believes that while new B-schools are mushrooming all over the countryside, aspiring managers should assess the quality of education imparted as well as the quality of students passing out of the colleges before enrolling into the college.
“In my domain, hiring is an on-going process because the need for market research is growing increasingly important in almost every industry. The catch is that not only should you have an unquenchable thirst for knowledge, but should be well versed with the research and analytical tools, and be armed with a systematic approach. Without these skills, a person cannot go too far. If you are looking to get into the Research and Analysis domain, only top-notch management colleges can prepare you well enough to get in. Further, since most of the market research companies are service-based, so placement scenario has a direct connect with the need and affordability, and satisfaction of the client.”
Kakoli Choudhury underscores that the biggest USP of SCMS-Cochin is its group of veteran Professors. She believes that the transformation of students at SCMS-Cochin is largely due to them. To the aspirants who are apprehensive about SCMS-Cochin’s firm disciplinary measures, she reminds that rules and regulations have been responsible for batch after batch of matured managers from SCMS-Cochin.
“You will be far better organized and punctual than you are, and will know exactly how to prioritise work. These qualities were the most important part of my transformation at SCMS-Cochin.”