Cochin-born, PGDM course 20th batch student, Sreenesh S. Shenoy has every reason to be elated about being SCMS-Cochin student. Specialising in retail, merchandising and marketing, Sreenesh is of the firm view that his project paved the way for a sound foundation in retail store operations and sales. While interning with Madura Fashion & Lifestyle (an Aditya Birla Nuvo company) and being assigned to the Louis Philippe store in Commercial Street, Bangaluru, he exceeded the retail sales target by 250 percent. No wonder that an elated Sreenesh says, “For an intern I have done exceedingly well, and I am lucky to be associated with this prestigious company.”
Unlike any other field, retail life is bit hectic. Being a 365-day operation, the focus is constantly on customer service and satisfaction. Speaking of the main learning’s from his internship, he says, “Maintaining a store is not an easy job. Everything needs to be controlled and you should have a proper knowledge about all the activities.”
He is particularly thankful to the retail business development head, Mr. R. Parthasarathy, who recommended him and taught him the important basics of retail store operations during his busy schedule.
On the issue of customer service satisfaction, Sreenesh explains, “Each customer is different with regard to style, likings, preference, etc. So interacting directly with customers and learning from them gives one a different experience” and adds, “I myself try to get an experience of every activity inside the retail outlet and learn something beyond it. This policy is the best I can adopt to earn a successful career.” Among other things he learnt was about how to handle an entire retail store outlet and the ERP system of the company which includes billing, stock management, CRM, auto replenishment systems etc.
Sreenesh says that the main challenge was interacting with customers and resolving their complaints and queries, which he successfully handled by observing and listening to his store manager and colleagues. He says he thoroughly enjoyed working with the entire team at the Commercial Street outlet. “It is one of the biggest stores in Bangalore and I am lucky to get to work with this team,” adds Sreenesh. He is extremely grateful to his store manager and project guide, Mr. Manish Sharma, who ensured that he learnt every aspect before he finished his project. Further, Sreenesh adds that every employee should be geared to render proper customer service, the merchandise on display should be visually appealing and the customer should get the proper satisfaction from the service offered.
“The employees in the firm are very supportive, always encouraging and motivating. I also would like to thank Ms.Deepa Mahesh, Ms.Rubi Kalita and Mr.Srinivasan for giving me a wonderful and experiencing opportunity”, ends Sreenesh.
Sreenesh is all praise for his faculty mentor, Mrs. Joby Joy, who continuously keeps in touch with her mentees and motivates them to finish their work in time. “She is a good guide and successfully resolves our project queries. I am extremely thankful to SCMS-COCHIN and MFL for giving me such a wonderful guidance for my career,”